Top 5% in Montgomery Breakfast restaurant
First Watch
See how First Watch ranks, what guests notice, and which signals shape its position in Montgomery.
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Restaurant Awards
First Watch Restaurant
2 active awards and 16 historical awards on record. Earned awards remain active for 60 days from the award date, independently of the latest weekly ranking.
RestaurantAward#3Oct 2026
Breakfast restaurantMontgomery
Selected main award · Bronze Award
Breakfast
Montgomery · City Ranking
- Ranking
- #3
- Venues In This Field
- 18
- Award date
- Oct 2026
Your Awards. The Full Collection Awaits.
17 moreCurrent ranking awards
The complete current ranking record, including the selected main award.
- Breakfast restaurant MontgomeryRestaurantAward#3Oct 2026Breakfast restaurantMontgomery
Historical ranking awards
Earlier distinctions, preserved in the award record.
- Date locked Historical distinction Award details locked
- Date locked Historical distinction Award details locked
- Date locked Historical distinction Award details locked
- Date locked Historical distinction Award details locked
- Date locked Historical distinction Award details locked
- Date locked Historical distinction Award details locked
- Date locked Historical distinction Award details locked
- Date locked Historical distinction Award details locked
- Date locked Historical distinction Award details locked
Guest Praise awards
Earned for what guests praise most.
Current Guest Praise1
- Every delicious hourMeal times
Historical Guest Praise7
Reveal every category, location and historical award in your complete award record.
Claim To Unlock All AwardsThe ranking journey
A reputation,
written over time.
From a local address to a broader standing.
Explore First Watch’s place in the city, state and national field.
RestaurantsCurrent ranking · Oct 2026
Oct 9, 2026
Montgomery category rank#19 of 745
Award Score75.9 / 100
View recorded values
| Date | Rank | Comparison field | Award Score / 100 |
|---|---|---|---|
| Feb 25, 2026 | #19 | 732 | 87.2 |
| Feb 26, 2026 | #19 | 732 | 87.2 |
| Mar 3, 2026 | #22 | 732 | 81.7 |
| Mar 6, 2026 | #22 | 734 | 81.3 |
| Mar 16, 2026 | #22 | 736 | 81.9 |
| Mar 20, 2026 | #22 | 736 | 81.5 |
| Mar 27, 2026 | #23 | 736 | 80.4 |
| Apr 4, 2026 | #23 | 739 | 79.8 |
| Apr 6, 2026 | #22 | 739 | 88.4 |
| Apr 10, 2026 | #22 | 740 | 88.2 |
| Apr 18, 2026 | #22 | 741 | 86.1 |
| Apr 24, 2026 | #22 | 737 | 86.9 |
| May 1, 2026 | #22 | 737 | 86.9 |
| May 8, 2026 | #22 | 739 | 84 |
| May 15, 2026 | #22 | 741 | 84 |
| May 22, 2026 | #22 | 741 | 83.7 |
| May 29, 2026 | #22 | 749 | 84 |
| Jun 5, 2026 | #22 | 749 | 81.9 |
| Jun 12, 2026 | #22 | 749 | 81.9 |
| Jun 19, 2026 | #22 | 749 | 80.1 |
| Jun 26, 2026 | #22 | 749 | 79.6 |
| Jul 3, 2026 | #22 | 749 | 78.4 |
| Jul 10, 2026 | #22 | 747 | 77.3 |
| Jul 17, 2026 | #22 | 747 | 73.8 |
| Jul 24, 2026 | #22 | 746 | 73.7 |
| Jul 31, 2026 | #19 | 746 | 73.7 |
| Aug 7, 2026 | #19 | 749 | 73.6 |
| Aug 14, 2026 | #20 | 743 | 73.4 |
| Aug 21, 2026 | #20 | 746 | 74.2 |
| Aug 28, 2026 | #19 | 745 | 80.1 |
| Sep 4, 2026 | #19 | 745 | 79 |
| Sep 11, 2026 | Not recorded | Not recorded | 72.1 |
| Sep 18, 2026 | Not recorded | Not recorded | 67.1 |
| Sep 25, 2026 | Not recorded | Not recorded | 69.1 |
| Oct 2, 2026 | Not recorded | Not recorded | 69.1 |
| Oct 9, 2026 | #19 | 745 | 75.9 |
Oct 9, 2026
Alabama category rank#363 of 12,761
Award Score75.9 / 100
View recorded values
| Date | Rank | Comparison field | Award Score / 100 |
|---|---|---|---|
| Feb 25, 2026 | #384 | 11,252 | 87.2 |
| Feb 26, 2026 | #384 | 11,257 | 87.2 |
| Mar 3, 2026 | #400 | 11,326 | 81.7 |
| Mar 6, 2026 | #399 | 11,372 | 81.3 |
| Mar 16, 2026 | #400 | 11,403 | 81.9 |
| Mar 20, 2026 | #402 | 11,433 | 81.5 |
| Mar 27, 2026 | #410 | 11,623 | 80.4 |
| Apr 4, 2026 | #414 | 11,823 | 79.8 |
| Apr 6, 2026 | #402 | 11,859 | 88.4 |
| Apr 10, 2026 | #400 | 11,894 | 88.2 |
| Apr 18, 2026 | #400 | 11,944 | 86.1 |
| Apr 24, 2026 | #393 | 11,980 | 86.9 |
| May 1, 2026 | #390 | 11,996 | 86.9 |
| May 8, 2026 | #390 | 12,318 | 84 |
| May 15, 2026 | #388 | 12,339 | 84 |
| May 22, 2026 | #385 | 12,341 | 83.7 |
| May 29, 2026 | #383 | 12,443 | 84 |
| Jun 5, 2026 | #382 | 12,478 | 81.9 |
| Jun 12, 2026 | #383 | 12,468 | 81.9 |
| Jun 19, 2026 | #383 | 12,455 | 80.1 |
| Jun 26, 2026 | #383 | 12,456 | 79.6 |
| Jul 3, 2026 | #383 | 12,455 | 78.4 |
| Jul 10, 2026 | #383 | 12,448 | 77.3 |
| Jul 17, 2026 | #385 | 12,448 | 73.8 |
| Jul 24, 2026 | #386 | 12,448 | 73.7 |
| Jul 31, 2026 | #378 | 12,444 | 73.7 |
| Aug 7, 2026 | #377 | 12,773 | 73.6 |
| Aug 14, 2026 | #383 | 12,734 | 73.4 |
| Aug 21, 2026 | #389 | 12,762 | 74.2 |
| Aug 28, 2026 | #360 | 12,761 | 80.1 |
| Sep 4, 2026 | #363 | 12,761 | 79 |
| Sep 11, 2026 | Not recorded | Not recorded | 72.1 |
| Sep 18, 2026 | Not recorded | Not recorded | 67.1 |
| Sep 25, 2026 | Not recorded | Not recorded | 69.1 |
| Oct 2, 2026 | Not recorded | Not recorded | 69.1 |
| Oct 9, 2026 | #363 | 12,761 | 75.9 |
Oct 9, 2026
United States category rank#31,710 of 857,329
Award Score75.9 / 100
View recorded values
| Date | Rank | Comparison field | Award Score / 100 |
|---|---|---|---|
| Feb 25, 2026 | #32,451 | 763,641 | 87.2 |
| Feb 26, 2026 | #32,519 | 763,866 | 87.2 |
| Mar 3, 2026 | #33,593 | 766,695 | 81.7 |
| Mar 6, 2026 | #33,453 | 768,293 | 81.3 |
| Mar 16, 2026 | #33,533 | 772,135 | 81.9 |
| Mar 20, 2026 | #33,594 | 773,693 | 81.5 |
| Mar 27, 2026 | #33,908 | 783,065 | 80.4 |
| Apr 4, 2026 | #34,275 | 790,845 | 79.8 |
| Apr 6, 2026 | #33,587 | 792,495 | 88.4 |
| Apr 10, 2026 | #33,571 | 794,473 | 88.2 |
| Apr 18, 2026 | #33,502 | 798,726 | 86.1 |
| Apr 24, 2026 | #33,422 | 797,374 | 86.9 |
| May 1, 2026 | #33,295 | 798,753 | 86.9 |
| May 8, 2026 | #33,356 | 815,591 | 84 |
| May 15, 2026 | #33,339 | 816,177 | 84 |
| May 22, 2026 | #33,294 | 819,403 | 83.7 |
| May 29, 2026 | #33,195 | 821,920 | 84 |
| Jun 5, 2026 | #33,241 | 822,101 | 81.9 |
| Jun 12, 2026 | #33,279 | 821,738 | 81.9 |
| Jun 19, 2026 | #33,202 | 821,275 | 80.1 |
| Jun 26, 2026 | #33,213 | 821,381 | 79.6 |
| Jul 3, 2026 | #33,232 | 821,296 | 78.4 |
| Jul 10, 2026 | #33,251 | 821,034 | 77.3 |
| Jul 17, 2026 | #33,319 | 821,177 | 73.8 |
| Jul 24, 2026 | #33,340 | 821,676 | 73.7 |
| Jul 31, 2026 | #32,598 | 821,744 | 73.7 |
| Aug 7, 2026 | #32,753 | 856,164 | 73.6 |
| Aug 14, 2026 | #32,870 | 850,888 | 73.4 |
| Aug 21, 2026 | #33,186 | 857,026 | 74.2 |
| Aug 28, 2026 | #31,588 | 857,256 | 80.1 |
| Sep 4, 2026 | #31,710 | 857,329 | 79 |
| Sep 11, 2026 | Not recorded | Not recorded | 72.1 |
| Sep 18, 2026 | Not recorded | Not recorded | 67.1 |
| Sep 25, 2026 | Not recorded | Not recorded | 69.1 |
| Oct 2, 2026 | Not recorded | Not recorded | 69.1 |
| Oct 9, 2026 | #31,710 | 857,329 | 75.9 |
Gold traces rank on the left axis (#1 is highest); mint traces Award Score on the right axis (0–100). Lines connect recorded observations. Historical scores reflect the methodology used at each date. Top percentages use the current rank and comparison field, rounded up to one decimal place. Each chart date keeps its recorded field size; coverage and methodology can affect rank. Earned awards retain their original award date and field.
What guests love
The details
guests remember.
For First Watch, the story in guest feedback is about friendly staff, fast service, fresh food and great value.
1,488customer voices analysedAll-time guest-feedback themes
A friendly welcome
The people behind the experience stand out in guest feedback.
Service with a good rhythm
Prompt service is one of the positive themes guests mention.
Freshness on the plate
Fresh food features among the strengths in the guest record.
A sense of good value
Guests highlight value as part of what they appreciate.
Leading positive themes from the all-time public guest-feedback record.
See what shapes this restaurant’s standing.
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Competitor List
Reveal every tracked competitor, distance, score, and position change in the local market.
Showing 5 of 100 competitors
First Watch Your venue
Montgomery, Alabama 
75.9 Baseline
82.1 ↑ 6.2
Competitor hidden in this preview
78.9 ↑ 3.0
81.9 ↑ 6.0
Nearby venue hidden in this preview
78.5 ↑ 2.6
Owner dashboard preview
Priority Actions
Open the full action plan, including every covered signal and the highest-impact work still pending.
1 covered · 5 pending
Action hidden in this preview Covered
Tighten the website conversion path Needs action
Action detail hidden in this preview Needs action
Protect your positive recommendation rate Needs action
Next step hidden in this preview Needs action
Add an online ordering link Needs action
Owner dashboard
Everything you need to move this venue forward.
One place to publish your recognition and follow the actions, guest feedback, competition, performance, market position, and risk signals connected to your venue.
01 /
Award Recognition
Publish your recognition
Your award should travel further than this listing. Give guests a reason to notice you, wherever they find you.
- Award badges and website embeds
- Ready-to-share social artwork
Layout preview · your actual selected award, placed on a sample website and social post.
02 /
Priority Actions
Know exactly what to fix next
Turn the signals already attached to your venue into a focused list of next steps.
- See the highest-priority gaps first
- Separate completed work from open actions
Illustrative sample, not this venue's data · the owner dashboard shows its own priority list.
03 /
Guest Feedback
Hear what guests really say
See the themes guests praise, question, and repeat across public customer voices.
- Track praise and attention themes
- Compare sentiment over time
Illustrative sample, not this venue's data · the owner dashboard shows its real guest themes.
04 /
Local Competition
See where you lead and lag
Benchmark your score, rating, customer-voice volume, and distance against nearby restaurants.
- Compare the local score distribution
- Inspect venue-level performance gaps
Illustrative sample, not this venue's data · nearby venue names are hidden in this preview.
05 /
Performance Over Time
Track your score, not just your stars
Follow the movement behind your Restaurant Award Score and its underlying signals.
- Compare score and component history
- Spot meaningful changes between updates
Illustrative sample, not this venue's data · the owner dashboard shows its full score history.
06 /
Market Rank
Watch your market position move
Follow city, state, national, and category positions from one ranking view.
- Compare rank across geographic levels
- See the categories behind each position
Illustrative sample, not this venue's data · the owner dashboard shows its own positions.
07 /
Business Risk
Spot risk signals early
Read market pressure, customer-voice momentum, operations, and digital resilience at a glance.
- Scan the strongest risk drivers
- See confidence and context together
Illustrative sample, not a risk assessment of this venue · the owner dashboard shows its own signals.
Your venue. Your view.
Claim First Watch's profile now.
Bring rankings, awards, Priority Actions, guest feedback, competition, performance, market position, and business-risk signals into one working view.
- Free to claim
- Access your venue's award badges
- No platform integrations required
For owners
Owner of First Watch?
Claim this page for free to get the owner dashboard. With Premium, it becomes your restaurant's own profile, with your story, photos, menu and booking links.
What's on this public page vs the owner dashboard?
Public visitors see your headline score, rating, rank and awards. Claiming gives verified owners their restaurant dashboard with the core metrics we already track for the venue, plus a Restaurant Award badge for their website and marketing materials to show off their awards.
How do I claim First Watch?
Click Claim This Restaurant, verify ownership, and your dashboard access opens right away. Claiming is always free and does not require any integrations.
What do I get after claiming?
You get the owner dashboard for your venue, with the metrics and performance signals we already track, and a Restaurant Award badge for your website. For the first 30 days, the badge shows your award and you can download the marketing materials: a PNG badge, ready-made Instagram posts and a print-ready award certificate. With Premium, they stay available.
Can I download award marketing materials?
Yes. For the first 30 days after claiming, you can download each award your venue earns as a transparent PNG badge, six ready-made Instagram posts and a print-ready certificate for your wall or menu. After that, they are part of Premium.
Do I need to connect any systems?
No. The dashboard is built from data we already collect, so claiming does not require POS, reservation, or customer-feedback platform integrations.
Who should claim the restaurant?
The claim should be completed by the owner, operator, or someone authorized to manage the venue's dashboard access on behalf of the restaurant.
How quickly does the dashboard reflect my restaurant?
Access is available as soon as the claim is verified. The dashboard then reflects the venue data and catalog signals we already maintain for First Watch.
Can I show the award on our website?
Yes. After claiming, you can add a live Restaurant Award badge to your website with a short embed code, linking to this page. For the first 30 days it shows your award, and with Premium it keeps showing it. Without Premium it then reads “Listed on RestaurantAward.com”, and the code and the link stay the same.
Plan your visit
Visiting First Watch?
Answers from the public data we track for this venue. Details can change, so check with the restaurant before you go.
Where is First Watch located?
You will find First Watch at 2920 Zelda Rd Ste E, Montgomery, Alabama 36106, where it welcomes guests as a breakfast restaurant. Get directions on Google Maps.
What is the website of First Watch?
First Watch runs its own website at firstwatch.com. Check it for the latest details straight from the restaurant before your visit in Montgomery.
What kind of restaurant is First Watch?
First Watch is a breakfast restaurant in Montgomery, Alabama.
How do guests rate First Watch?
Guests rate First Watch 4.5 on average, across 2,271 public customer voices. Its Restaurant Award Score of 75.9 adds customer-voice confidence and rating health to that rating.
How does First Watch rank in Montgomery?
First Watch ranks #19 of 745 Restaurants in Montgomery in the latest weekly Restaurant Award ranking. In Alabama, it ranks #363 of 12,761. See the full Montgomery restaurant ranking.
Has First Watch won any awards?
Yes. First Watch holds 2 active Restaurant Awards, led by #3 in Montgomery for Breakfast restaurant, out of 18 venues. The other award is listed on this page. Awards stay active for 60 days from their award date.